"I have had the pleasure of working with Copernio in two different companies. They built and executed efforts to build the brand and to get our company and product name into the market. I found them to be very organized and willing to undertake extra ordinary efforts when unique opportunities presented themselves. In our particular market area, their experience and contacts greatly assisted us in building awareness quickly. We saw results in the form of leads and referrals quickly after contracting with Copernio. Lastly, they were most helpful to us internally to keep focus on this essential business effort. Without their professional persistence we would not have devoted the required time and effort to accomplish our marketing mission."
"It's a pleasure to work with the team at Copernio. They really understand our market and are able to leverage their media relationships to deliver outstanding media coverage and review articles with digital influencers, lifestyle publications, and the broadcast media. They also deliver creative opportunities to target specific consumer demographics, from Good Morning America's Deals & Steals TV segment, to event marketing to college students during Spring Break."
The elements of Copernio’s campaigns work in synergy to convey the core message in a concise and compelling way. The campaigns also represent good use of message repetition across multiple platforms, which is fundamental to effective marketing.
Re-engineering a company brand is not a simple task. Expanding the Memorex brand from consumer electronics media to a new line of computer products at retail was the challenge for Copernio. Their team performed on editor relations, branding, design and trade show support. In less that a year after Copernio's brand positioning, our computer product sales quadrupled our media sales (which were also up!).
Over a 20 year agency relationship, I have been most impressed with Copernio's ability to publicize worldwide an entirely new product - carbon composite aircraft brakes, technically developed by Goodrich. Copernio's strategic communications program enlightened aircraft and aerospace development engineers from Europe, the U.S. and Asia to the advantages of our lightweight carbon brake solution. These efforts have helped position Goodrich as a leader in the new market.